A new year brings a lot of inspiration to make some changes. New gym membership, eat healthy – bettering yourself should not require a new year but be a daily goal. Part of bettering yourself everyday is taking care of the outside as much as the inside. We are here to bring you a handful of our favorite products to help you start each day off right. A proper grooming routine doesn’t need to take more time, it just takes the right stuff. Here is a list of some of our favorite products (and people), small businesses from around the Midwest and beyond to help you bring in 2021, refreshed.

HURON. The One Stop Shop.

The shower can be a place of solitude and is a great place to start in getting into a new routine. There is no gimmick with Huron, they produce quality lathers with a simple crisp smell that will leave you feeling clean, refreshed and anew all day long. They have got you covered from head to toe. Try their face cream and eyestick to bring your weathered face back to life. An extra minute in the morning to splash these on will make all the difference.

American Provenance Natural Deodorant (Mt Horeb, WI)

American Provenance Natural Deodorants will change everything you know about smellin’ good. Many a man stick to habit but if you haven’t switched up your deodorant since you were 17, you’re doing it wrong. These natural deodorants keep you smelling fresh with over 6 variations. No mid-day refill, no oily, wet feeling – your friends and shirts will thank you. Small batched and produced in Wisconsin, American Provenance is the best way to feel fresh and stay fresh.

Detroit Grooming Co. Beard Conditioner (Detroit, MI)

For all you bearded fellas, don’t ruin those chin locks with cheap conditioners. Your beard deserves the care it needs and deserves. Detroit Grooming Co. Beard Washes and Conditioners are exactly what you need to keep your facial happy and healthy. Fresh scents and natural ingredients bring your beard to life whether its a week long stubble or you look like father time. Treat yo self.

MWG Beard Oil

Warning: Shameless plug ahead. Plenty of beard oils out there, plenty of claims – but here is the deal, it don’t take much. Our Northwoods Beard Oil is simple and effective. Organic jojoba oils and hemp seed oil leave your bristles hydrated and soft. Our secret blend of earthy essential oils will have you drifting mentally to the Northwoods throughout the day… but enough about us.

Hawk & Hatchet Lip Balm (Racine, WI)

Them lips can be overlooked. The harsh winds of a Midwestern winter, the sun beatin’ down – before long your lips are just crusty. Lip balms are easy to keep in your pocket or your dopp kit giving you extra protection throughout the day. The crisp peppermint flavor is a bonus, keeping them lips hydrated and them kisses fresh. Keep one on ya for everyday use. Made in Wisconsin.

Frost River Accessories Bag (Duluth, MN)

There is no need to be shuffling threw drawers, keep everything together at home or on the road with the Frost River Accesories Bags. Three different sizes, all with plenty of room to store your grooming needs and have them on the ready each day. Easy to throw into your luggage, gym bag or store safely under the sink. American made, durable, what more could you ask for?


Even more important than the products themselves are the men and women behind these small businesses who have weathered a hellish 2020. Being introduced to these products will change your routine, meeting these small business owners will change your life. It’s more important than ever that we take that extra effort to buy local, buy Midwestern. These brands are all a great start to shedding 2020 and bringing in a vibrant 2021 – feeling good and looking even better.

Cheers!